I help entrepreneurs to design and create kick-ass concepts – from small hotel repositioning to completely new brands – that resonate with guests to monetise wellness, drive revenue and stand out among the competition.

New brands and independent hotels

  • Lifestyle and luxury brand ideation, creation and design
  • Independent hotel design and guest experience  – “brands of one”
  • Customer insights and identifying target customer needs 
  • Brand architecture – the brand promise, guiding principles, hallmarks and key differentiators
  • Guest experience and customer journey roadmaps
  • Prototype design, costing and competitive evaluation

Improvement to existing brands and hotels 

  • Existing brand improvement strategies
  • Task force leadership to evaluate older or underperforming hotels and find gaps 
  • Create roadmaps with recommendations for small-budget changes to design cues, service and guest experience touchpoints to improve property performance 
  • Service culture and training
  • Sales and marketing strategies to amplify newly positioned hotels

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