I help entrepreneurs to design and create kick-ass concepts – from small hotel repositioning to completely new brands – that resonate with guests to monetise wellness, drive revenue and stand out among the competition.
I help entrepreneurs, investors, and hospitality operators create, reposition, and transform hotel brands, hospitality concepts, and guest experiences that drive differentiation, relevance, and sustainable growth. My approach combines strategy, branding, guest experience design, wellness, leadership development, and human capital transformation to build organizations that thrive both commercially and culturally.
I work across the entire lifecycle of hospitality businesses—from creating new brands and concepts to revitalizing existing hotels and underperforming assets—identifying market opportunities, customer needs, and competitive advantages that increase revenue, strengthen brand reputation, and create memorable guest experiences.
I believe that a strong brand is not only defined by what guests see, but by what employees experience and deliver every day. For this reason, I integrate leadership development, executive coaching, and cultural transformation into my projects, helping leaders and teams align purpose, behaviors, and performance with the brand promise.
I design human-centered hospitality, wellness, and lifestyle concepts that connect with evolving guest expectations through meaningful, emotionally engaging, and sensorial experiences. By carefully shaping every touchpoint of the customer journey, I create environments that stimulate the senses, foster emotional connection, and transform ordinary stays into memorable experiences.
At the same time, I work with leaders and teams to strengthen leadership capabilities, emotional intelligence, service culture, collaboration, resilience, and adaptability. Through coaching, facilitation, and organizational development initiatives, I help organizations unlock the full potential of their people and create high-performing cultures that support long-term success.
By integrating brand strategy, customer experience, sensorial design, wellness, leadership, and human capital development, I help businesses create stronger brands, more engaged teams, more loyal customers, and more profitable operations.
My work sits at the intersection of business transformation, hospitality innovation, human development, and wellbeing—because lasting success is achieved when brands, people, and purpose grow together.
New brands and independent hotels
- Lifestyle and luxury brand ideation, creation and design
- Independent hotel design and guest experience – “brands of one”
- Customer insights and identifying target customer needs
- Brand architecture – the brand promise, guiding principles, hallmarks and key differentiators
- Guest experience and customer journey roadmaps
- Prototype design, costing and competitive evaluation
Improvement to existing brands and hotels
- Existing brand improvement strategies
- Task force leadership to evaluate older or underperforming hotels and find gaps
- Create roadmaps with recommendations for small-budget changes to design cues, service and guest experience touchpoints to improve property performance
- Service culture and training
- Sales and marketing strategies to amplify newly positioned hotels
Renato Moreira 