I help entrepreneurs to design and create kick-ass concepts – from small hotel repositioning to completely new brands – that resonate with guests to monetise wellness, drive revenue and stand out among the competition.
New brands and independent hotels
- Lifestyle and luxury brand ideation, creation and design
- Independent hotel design and guest experience – “brands of one”
- Customer insights and identifying target customer needs
- Brand architecture – the brand promise, guiding principles, hallmarks and key differentiators
- Guest experience and customer journey roadmaps
- Prototype design, costing and competitive evaluation
Improvement to existing brands and hotels
- Existing brand improvement strategies
- Task force leadership to evaluate older or underperforming hotels and find gaps
- Create roadmaps with recommendations for small-budget changes to design cues, service and guest experience touchpoints to improve property performance
- Service culture and training
- Sales and marketing strategies to amplify newly positioned hotels
Renato Moreira 